You might be asking, what does 45 mean? In almost any type of business (or life in general), we are told “no.” In fact, we are told “no” a lot. This can be very discouraging. No one likes to be told “no.”

How much easier would be if you knew how many “no’s” you had to endure to get to “yes.” Would it be easier to make that next call? Of course it would because you would understand that each “no” gets you closer to that “yes.”

There is a magic number-45. How does it work? If you make 45 calls a week (that’s only nine calls a day for a five day work week), it is almost guaranteed that you will get to the “yes” and you will grow your business.

Why so many? It takes 45 to main the momentum you need to make something happen. When you dial 45 times, you will get 15 completed calls. A completed call means that you actually talked to a person. (Remember, that means you will also get 30 no answers, answering machines, or some other outcome)

Out of those 15 completed calls you will get five people that are interested in taking a closer look. So now you have 30 calls where you didn’t have to do anything, and 10 “no’s” and 5 “yeses.”

Out of those five people that are interested, you will get one that actually joins your business. So, you essentially have to get 30 no responses and 14 “no’s” to get that one “yes!”

Of course, these numbers reflect the average. Plus, you could make 45 calls a day, by the math above you would get a downline of 5 new people per week (or seven if you work every day). In one month you could have a pretty impressive downline, particularly if you trained those new people the same Power of 45. Wow!

You might not get the “yes” right away (it takes an average of 21 to 30 days for a person to decide to join your business), but you will, over time, get to that “yes.”

Plus, if you are disciplined and actually make the 45 calls consistently, your skills will get better and you may be able to get more “yeses!” Remember for 30 of those calls you aren’t going to have to talk to anyone.

Also using a system where the people you are calling visit your business site first and then leave their name and number the law of averages goes up.

The important thing is to get going and to be consistent. Track your progress. You will be amazed as your business continues to grow, but nothing will happen unless you pick up the phone!

For every disciplined effort there is a multiple reward. Jim Rohn

If you only do what you know you can do-you never do very much.Tom Krause